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Girls Star In The Five Acts of
Cookie Success!
 Cookie
sales can help girls learn about business, practice goal-setting,
put the Girl Scout Promise and Law into action, and develop
self-confidence. The Cookie Activity is an important time to teach
your girls about goal-setting – one of the most valuable skills they
can acquire.
Just follow the Five
Acts of Cookie Success:
Act 1 — Set and Share Team Goals
Goal-setting is a valuable life skill. Begin by helping girls
brainstorm what they could do with cookie proceeds, then help them
select a goal that inspires them. Each girl writes the team goal on
her Goal tracker, which is attached to her order card. Inside the
order card, girls write the goal so customers will see it.
Act 2 — Set personal Goals
Encourage the girls to Make it a Hit! How can they be even more
successful than last year? What would they like to learn? Be sure to
remind girls that achieving a team goal requires that every person
achieve her personal goal. Personal goals can be written on the Goal
Tracker.
Act 3 — Hold a Family Meeting
When families are involved, girls have a greater chance of success.
Encourage girls to create their own original musical following the
online guidebook, Cookies the Musical, and invite their families.
Through performance, girls can help their families understand what
it takes to succeed and the importance of their goals. Remind
families that the Cookie Activity helps girls learn about business,
practice goal-setting, put the Girl Scout Promise and Law into
action, and develop self-confidence.
Act 4 — Sell Beyond Family and Friends
People love Girl Scout Cookies and are generally predisposed to
buying them. Many women say their first business success was getting
a “yes” from an unknown customer. Encourage your girls to market
beyond people they know.
Act 5 — Track Your Progress, and Make it a
Hit!
Girls use their Goal Tracker to watch their sales grow. Tracking
progress keeps everyone focused on the goal. When girls reach their
goal, remember to celebrate. Thin Mint shakes, anyone?
 Celebrate
- Let your goals become a reality!
Celebrate your success! Congratulate the girls on their
achievements. Review their goals and help them plan the activities
they chose.
More tips and tricks!
Make a Good Impression:
- Be on time and leave on time
- Be neat and courteous
- Be friendly and smile
- Wear uniforms - (a pin, sash, vest, Girl Scout T-shirt, or hat)
- Stay within booth areas. Do not let girls walk through halls
alone, or wander through stores or parking lots. Do not approach
customers out of the booth area. Remember Safety Guidelines!
- No eating at cookie booths! Beverages need to be kept off the
booth display.
- Remove all trash when leaving. A Girl Scout always leaves a place
better than found.
Have an Appealing Booth:
- Bring a table, chairs and a tablecloth large enough to cover the
table and any boxes placed under the table. Or you may use the
decorator cases as your display.
- Display troop/group’s goal and plans for cookie earnings. This is
important! Customers are more inclined to purchase cookies if they
know what the troop/group is working towards.
- Store all personal objects (jackets, handbags, books, etc.) out of
sight.
- Display as many varieties of cookies, as possible.
- Display a troop/group poster or sign that indicates the following:
- Chesapeake Bay Council
- Troop/Group #
- Town or place where troop/group
GO FOR IT!
- Know your cookie facts
- Volunteer information on the environmentally friendly packaging.
- Always smile and be courteous, even if people don't buy.
- Never leave booth unattended
- Guard the moneybox cautiously; bring plenty of change.
- Adults should supervise girls closely for safety and behavior
purposes.
- It’s a good idea to bring some bags for those customers who buy
more than 2 or 3 boxes.
- Send a thank you note or poster to your location sponsor, thanking
both the business and its customers for buying Girl Scout Cookies.
Booth Sales play an important part of a successful cookie program.
Research tells us that more that 85% of those contacted will
purchase Girl Scout cookies. However, nearly 35% of all possible
customers are never asked to buy.
Booth sales will bring the cookies to customers who would never be
reached at home during door-to-door selling. Girls sell cookies on
weekends and after schools; many customers are not home during these
times.
Booth sales will give customers a chance to purchase cookies a
second, third or maybe even forth time. Customers are likely to
purchase more than once during a sale if given the opportunity to do
so.
Ways to use Door Hangers:
- Give to everyone who buys at a booth (with an adults phone number to
call for reorders)/Or they can use the Yum Yum line
- Put on car antenna’s in parking lots during booth sale (get
permission first)
- Package with initial orders when you deliver to customer – again for
reorders. (Do not use girls’ names and phone numbers – girls can put
their initials in the girl code area but the phone number should be
the troop leader’s or cookie manager)
- Get grocery stores to put in grocery bags or stack on counters
- Wawas, Dunkin Donuts, Royal Farms, Curves
- Hand out with church bulletin
- Place in reception areas (doctor/dentist office; hospital waiting
rooms)
- Ask to place hangers on motel/hotel room doors
- Attach to snow removal items at hardware stores
- As banks to have drive thru tellers place in bags or with receipt
- Put some in student union buildings at colleges
- Ask businesses to put in with payroll checks
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