Five Tips to Guarantee a Successful Cookie Program
Cookie sales can help girls learn about business, practice goal-setting, put the Girl Scout Promise and Law into action, and develop self-confidence. The Cookie Program is an important time to teach your Girl Scout about goal-setting – one of the most valuable skills they can acquire.
1 — Set and Share Troop Goals
Goal-setting is a valuable life skill. Begin by helping girls brainstorm what they could do with Cookie proceeds, then help them select a goal that inspires them. Each girl writes the Troop goal on the outside of her Order Card. Inside the order card, girls write the goal again so customers will see it.
2 — Set personal Goals
Starting Today girls can turn their dreams to reality. How can they be even more successful than last year? What would they like to learn? Be sure to remind girls that achieving a team goal requires that every person achieve her personal goal. Personal goals can be written on both the outside and the inside of the Order Card. Hhelp your Girl Scout get started with the Cookie CLub. Help her track her goals to success!
3 — Hold a Family Meeting
When families are involved, girls have a greater chance of success. Have the girls share their goals with their families. Remind families that the Cookie Program helps girls learn about business, practice goal-setting, put the Girl Scout Promise and Law into action, and develop self-confidence. Encouage families to help their Girl Scout get started with the Cookie CLub. Help her track her goals to success!
4 — Sell Beyond Family and Friends
People love Girl Scout Cookies and are generally predisposed to buying them. Many women say their first business success was getting a “yes” from an unknown customer. Encourage your girls to market beyond people they know.
5 — Track Your Progress
Girls can use the Cookie Club to watch their sales grow. (Check with your Troop/Group Leader to access your Cookie Club.) Tracking progress keeps everyone focused on the goal. When girls reach their goal, remember to celebrate. Thin Mint shakes, anyone?
Celebrate - Let your goals become a reality!
Celebrate your success! Congratulate the girls on their achievements. Review their goals and help them plan the activities they chose.
More tips and tricks!
Make a Good Impression:
- Be on time and leave on time
- Be neat and courteous
- Be friendly and smile
- Wear uniforms - (a pin, sash, vest, Girl Scout T-shirt, or hat)
- Stay within Booth areas. Do not let girls walk through halls alone, or wander through stores or parking lots. Do not approach customers out of the Booth area. Remember Safety Guidelines!
Have an Appealing Booth:
- Bring a table, chairs and a tablecloth large enough to cover the table and any boxes placed under the table. Or you may use the decorator cases as your display.
- Display Troop/Group's goal and plans for Cookie earnings. This is important! Customers are more inclined to purchase Cookies if they know what the Troop/Group is working towards.
- Store all personal objects (jackets, handbags, books, etc.) out of sight.
- Display all sixvarieties of Cookies, as possible.
- Display a Troop/Group poster or sign that indicates the following:
- Girl Scouts of the Chesapeake Bay
- Troop/Group #
- Town or place where Troop/Group is located
GO FOR IT!
- Know your Cookie facts
- Volunteer information on the environmentally friendly packaging.
- Always smile and be courteous, even if people don't buy.
- Never leave Booth unattended
- Guard the moneybox cautiously; bring plenty of change.
- Adults should supervise girls closely for safety and behavior purposes.
- It’s a good idea to bring some bags for those customers who buy more than 2 or 3 boxes.
- Send a thank you note or poster to your location sponsor, thanking both the business and its customers for buying Girl Scout Cookies.
- Display an Operation Taste of Home poster.
- Ask your customers to support Operation Taste of Home. Let them know that 50% goes to the Armed Services and 50% goes to the local charity chosen by your SU. Be sure you know what the local charity is and what they do for your community.
Booth Sales play an important part of a successful Cookie program.
Research tells us that more that 85% of those contacted will purchase Girl Scout Cookies. However, nearly 35% of all possible customers are never asked to buy.
Booth sales will bring the Cookies to customers who would never be reached at home during door-to-door selling. Girls sell Cookies on weekends and after schools; many customers are not home during these times.
Booth sales will give customers a chance to purchase Cookies a second, third or maybe even forth time. Customers are likely to purchase more than once during a sale if given the opportunity to do so.
Ways to use Door Hangers:
Download and print out Door Hangers here! (stay tuned as we update this link with a new hanger for 2013!)
Give to everyone who buys at a Cookie Booth (with an adults phone number to call for reorders)/Or they can use the Yum Yum line
Put on car antenna’s in parking lots during Cookie Booth sale (get permission first)
Package with initial orders when you deliver to customer – again for reorders. (Do not use girls’ names and phone numbers – girls can put their initials in the girl code area but the phone number should be the Troop/Group Leader’s or Cookie manager)
Get grocery stores to put in grocery bags or stack on counters
Wawas, Dunkin Donuts, Royal Farms, Curves
Hand out with church bulletin
Place in reception areas (doctor/dentist office; hospital waiting rooms)
Ask to place hangers on motel/hotel room doors
Attach to snow removal items at hardware stores
Ask banks to have drive thru tellers place in bags or with receipt
Put some in student union buildings at colleges
Ask businesses to put in with payroll checks